Are You Selling SD-WAN? If Not, It's Time for a Change

By 2026, the SD-WAN market is expected to top $19,093 million.

Software-defined wide area networking, or SD-WAN, has been growing by leaps and bounds in recent years. In 2019, it drew more than $2,156 million1 in revenue; by 2026, it's expected to top $19,093 million, a 38.5% compound annual growth rate.

If your MSP business isn't currently selling SD-WAN and connectivity, you're leaving valuable profits on the table.

In an era when remote work or hybrid work atmospheres are becoming a cemented reality, the demand for SD-WAN and connectivity is only set to increase even further. Offering SD-WAN to your customers is a chance to provide them with more effective, affordable solutions to connectivity and security issues they're facing. 

What Are the Benefits of SD-WAN and Connectivity to Your Customers?

There are a number of benefits to SD-WAN, most of which involve connectivity, security, and dependability.

Businesses are increasingly turning to the cloud for a variety of applications. As a result of the uptick in traffic, slow response times and congestion are causing issues in data centers. SD-WAN gives these businesses the ability to segment their traffic and to connect directly to the cloud through public internet connections.

SD-WAN also offers advanced security features. These include centralized connectivity control that gives businesses the ability to enforce their unique security policies from one convenient location, zero-touch provisioning that keeps the network secure as it grows, and encryption tunnels that allow for VPNs for communications in order to make intercepting data nearly impossible.

Finally, the reliability of SD-WAN means that your customers won't have to worry about downtimes affecting their ability to serve their customers.

How Selling SD-WAN Can Net You Lifelong Customers

In order to effectively sell SD-WAN and connectivity solutions to your customers, you need to make sure that you're ready to make understanding and then implementing SD-WAN simple and smooth.

Approach each customer as the unique entity that they are. Begin by evaluating their current telecom model. Highlight any issues they may be facing, and explain how SD-WAN could help to solve them.

Next, discuss the customer's future goals and plans. If expansions are in their future, make sure that they understand the connectivity challenges that come with branching out to multiple locations.

Finally, help your customers understand their technology options and the associated costs, while highlighting how making the change to SD-WAN can actually save them money, increase security, and more.

Determining Whether Your Customers Are Ready for SD-WAN

While the benefits of SD-WAN are clear, this doesn't mean that they are the right solution for every client. It's important to consider your customers' needs and current position and ask the right questions to determine whether or not SD-WAN is a solution that they can utilize effectively.

Questions to ask that can help you determine whether SD-WAN is the right solution for your customers include:

  • Are limitations to your current bandwidth affecting your employees' ability to work remotely?
  • Is your existing internet connection secure and direct?
  • Are you struggling to provide a stellar customer experience because of slow load speeds and a lack of network support for cloud-based applications?
  • Do you have plans to expand and open additional branches?
  • Are you planning to invest in more cloud applications sometime in the future?

If your customers answer "yes" to any of the above questions, SD-WAN can provide effective, reliable, high-speed connectivity.

Selling SD-WAN and Connectivity to Your Customers Successfully

If you aren't already selling SD-WAN and connectivity, you're leaving valuable profits on the table. Now is a great time to change that. 

Selling SD-WAN means providing your customers with unique, effective, adaptable, and affordable solutions for expanding their company, improving their security, and more.

If you're interested in learning more about how NXTSYS can help you close your sales, contact us today. If you're not yet an NXTSYS agent, learn more about our agent programs here.

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